Business Objectives
HIGH VALUE SERVICE Offer products that meet
consumer's quality and value expectations. Maintain total
customer/consumer satisfaction.
VIGOROUS MARKET PRESENCE Achieve broad
distribution base. Ensure effective point-of purchase presence
and visibility.
KEEN MARKET INSIGHT Understand consumer's
genuine needs. Anticipate and monitor trends/development in
market arena.
CONSUMER AND CUSTOMER ORIENTED MARKETING Think
strategic, balancing between long-term plans and short-term
performances. Be creative, different and relevant. Keep
competitive through creative use of Marketing information.
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