Business Objectives

HIGH VALUE SERVICE
Offer products that meet consumer's quality and value expectations. Maintain total customer/consumer satisfaction.

VIGOROUS MARKET PRESENCE
Achieve broad distribution base.  Ensure effective point-of purchase presence and visibility.

KEEN MARKET INSIGHT
Understand consumer's genuine needs.  Anticipate and monitor trends/development in market arena.

CONSUMER AND CUSTOMER ORIENTED MARKETING
Think strategic, balancing between long-term plans and short-term performances.  Be creative, different and relevant.  Keep competitive through creative use of Marketing information.